Date of Publishing: 23/05/2018
ZSEA does not sell, trade or rent your personal information to others. Whenever you provide personal information we will treat that information in accordance with current Data Protection legislation.
ZSEA holds details about you on our database in order to process your enquiry or transaction and, where requested, so that you can be kept up to date with relevant details about the zoo/park and our wildlife conservation activities.
We will not share your information to third parties except where it’s part of providing a service to you – for example; email communications (if opted in), order processing, customer research and profiling.
In broad terms, we use your data for the following purposes:
- to provide products and information linked with your purchases and products you have expressed an interest in.
- to enable us to administer any competitions or offers/promotions which you have entered.
- for record keeping purposes.
- to verify your identity.
- to carry out market research to improve the products and services we offer.
- to create a profile for you so that we can understand and respect your preferences.
- to personalise any communications that we send you.
- to personalise any marketing communications that you consented to receive from us.
When you sign up with us for an online account, register to receive marketing communications from us, enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we collect and store personal information that you provide to us and use it to personalise and improve your experience on, provide products and services you request from us, and carry out profiling and market research.
When you register for an annual, 2 year or winter pass providing us with contact information and personal details relevant to the category of pass we also take and hold, as a condition of the pass, a photograph whether electronically or printed on the pass to prevent fraudulent use.
When you interact with our website, social media and free guest Wi-Fi, we collect the following information about you:
- how you have reached the relevant platform.
- your browser type, versions and plug-ins, and your operating system.
- your journey through our platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information.
- information collected in any forms you complete.
We also infer your town, county and country of location from the IP address you have used to access our platform. This is primarily to help us better understand how our guests use these platforms to enable us to create better content and more relevant communications.
We use advertising to show our banner advertisements on various websites as well as advertisements on search engine results pages. This drives traffic to our website, but also enables us to show specific advertisements to users who have visited our website. You can manage your preferences of advertisement personalisation through Google services, and customise your profile using the Ads Preference Centre. Additionally, information about advert preferences on Facebook can be found here.
We want you to be the first to know about news, offers, events and the conservation work of ZSEA. If you haven’t already signed up to receive these please click here. You can unsubscribe by writing to us at firstname.lastname@example.org
Please note, if you don’t choose to receive this information, we will be unable to keep you informed of new services, products, events or special offers that may interest you and our ability to inform you of any updates to services or products we offer may be affected.
Disclosure of your information
In order to provide our products and services to you or to fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations and mailing houses.
“Cookies” are small pieces of information stored by your web browser to your computer, which enables the server to collect information about how you navigate the ZSEA, Banham Zoo & Africa Alive! websites.
You can find out more about the way cookies work here. (https://ico.org.uk/for-the-public/online/cookies/)
Cookies are only used on this site to hold data from one page to another. They are not used to store personal information. Most browsers allow you to turn off the cookie function. If you want to know how to do this, please look at the help menu on your browser.
Security of information
We take the security of your personal information seriously. When you submit your credit or debit card details to us, we use a secure payment gateway with encryption technology to guard your information. In addition, we have security procedures in place to protect our paper-based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so.
Access to Registered Users information
We will access the information recorded through the use of your registration to help us improve our service to you and to make our communications more relevant.
If you selected such preferences we will use your information to send you offers and news about ZSEA, Banham Zoo and Africa Alive! Your information will not be passed to any third parties. We may contact you by post, email or telephone.
Close Circuit Television (CCTV)
We use CCTV for the purposes of crime prevention as well as staff and guest safety. All images are controlled by the data controller solely for these purposes. For further information, contact the data controller.
You have a right to access the personal data that is held about you. To obtain a copy of the personal information ZSEA holds about you, please write to us at the following address: Martin Dupée, Director of Operations, Zoological Society of East Anglia, The Grove, Kenninghall Road, Banham, Norfolk, NR16 2HE. Any such request will also necessitate proof of identity being provided.
You may correct or update your personal information at any time by emailing us at email@example.com. Please include your name, address, date of birth and email address. This helps us to ensure that we accept amendments from the correct person.
You may also request for your personal information to be removed from our database at any time. Details will only remain to be held if relevant to fulfil a product purchased or service provided.
We will securely retain your information for as long as is reasonably necessary and in accordance with applicable law. If you wish to submit a request that your data be deleted, please write to us at the above address.
If you have subscribed to receive marketing communications, you can unsubscribe at any time.
We only keep your personal data for legitimate, explicit and specific purposes to enable us to fulfil our contract with you, to provide services, where required by law or, to protect legal rights.